BrandPRO Moon and Mojo SPI

BrandPRO strategy simulator to help marketers perfect their strategic decision-making skills.

With the launch of our BrandPRO brand strategy simulator, we’re on a mission to harness the power of ‘experiential learning’ with a view to helping marketing and brand professionals...

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Distinctive brand assets

Brand distinctiveness before differentiation

Too many business owners and marketers are pre-occupied with finding, or fudging, points of difference for their product or service, instead of first considering how to utilise dist...

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Brand positioning

Brand positioning is not a destination

Recently, I was asked to review a 32-page ‘brand book’ for a well-known insurance company, which included a vision, a mission, an essence, a purpose, some values, a DNA, a brand lan...

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brand management tips chart

Tips for effective brand management

From providing resilience during a recession to enhancing recruitment efforts, reducing price sensitivity to building brand equity, professionally managed brands deliver value far b...

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