In 6 weeks, you'll build your knowledge and your confidence on what brand strategy is, and the essential tools and techniques needed to grow any brand, in any sector. At £595+ VAT, my Masterclass will help you accelerate your career, win more projects and earn higher fees.
*Register for my next course to receive more details and your exclusive early bird price.
I’ve been a brand strategy consultant for over 20 years, managing and growing dozens of smaller brands with my winning brand strategy framework. From accountants to zoos, I’ve refined and tested what really works as the ideal, cost-effective brand strategy formula.
My Brand Strategy Masterclass is the pinnacle of everything I’ve learnt and has been tailored to provide freelancers, creatives and marketers with the ultimate brand strategy framework. This isn’t just theory; it’s practical advice you can apply tomorrow for developing a repeatable brand strategy that will deliver results.
From market research to segmentation, acquisition funnels to positioning, category entry points to distinctive brand assets, 94.7% of my Masterclass graduates say they feel more confident with brand strategy and have improved as an all-around marketer.
Your Masterclass will culminate with you putting your new skills to the ultimate test in our brand strategy simulator, as used by leading MBA business schools worldwide, including Mark Ritson’s Mini-MBA in Brand Management.
“A brilliant, easy-to-absorb, addictive course.”
Marketing and Brand Managers.
Heads of and Marketing Directors.
Marketing and Brand Consultants.
Agencies and Client Services.
Founders and Entrepreneurs.
Training content developed exclusively for smaller brands.
Learn how to build a professional strategy on limited resources.
Discover strategic tools and techniques you can put in place easily.
Boost your confidence, accelerate your career.
Live FAQs and private groups to stimulate peer conversations. 
“An extremely valuable exposition of how brand strategy delivers real value.”
“Insightful, knowledge-packed and incredibly useful from start to finish.”
“You come away with the fundamental framework for growing any brand.”
“Carl really helped build my knowledge of how to create a brand strategy.”
“I particularly enjoyed the regular interactive Q&A sessions with Carl.”
“Really hits the spot for easy, practical application - best money I’ve ever spent.”
You can only learn so much from webinars and textbooks, which is why I created this Masterclass programme exclusively for smaller brands. 5 modules over consecutive weeks, culminating with an incredible opportunity to test your skills and knowledge in our BrandPRO simulator experience in week 6. A little more about the topics covered in our modules:
An introduction to the strategic elements behind what, why and how brands succeed or fail.
How to use tools and techniques for customer orientation and brand diagnosis.
How to meaningfully segment and prioritise your category for targeting.
How to build and utilise an acquisition funnel to inform strategic objectives.
How to position your brand for segments and unlock relative differentiation.
How to balance investment for ‘long’ brand building and ‘short’ marketing activation.
How to identify and develop your distinctive design codes to ensure brand recall.
How to use category entry points to drive creative and marketing effectiveness.
Learn how to thrive in the world’s most advanced brand strategy simulator experience.
Our Brand Strategy Masterclass programme is flexible and on demand, meaning you can enjoy it at a pace which suits you, your job, and your home life. Here’s a little more about how it works.
On sign up you will be invited to join your WhatsApp cohort. This is your safe space with peers to share views, links, discuss ideas, and raise questions for the group’s benefit.
Each week you will be sent a link for the next module, which typically last up to 60-minutes each. Modules are on-demand, so you don’t have to be at your screen for a set day or time to learn.
The strategic tools and techniques covered are game-changers for smaller brands ambitious to grow market share and build equity.
Each week, following the video module release, you’ll receive additional reading materials, including case studies and example reference templates. You’ll also receive a link to the all-important weekly quiz to see how much knowledge you’ve retained on the video content topic.
Following the case study, you will be invited to join the simulator module call. This will be your first glimpse and walk-through of all the simulator’s dashboards and functionality and will highlight the key strategic choices you will need to make if you’re going to not only survive, but thrive.
This is the moment you’ve been waiting for, accessing the simulator as a Brand Manager for an electronic device manufacturer with two brands to manage over 5 simulated years. Your objective is to manage a strategy and maximise the share price value of your company. Success or failure will come down to your decision-making on how to grow market share, sales, and profitability.
Just like the real world, not everything will go to plan in the simulator. You’ll make some good choices and some bad ones. Each cohort will receive a debrief covering the group trends on good and bad choices made, rather than highlighting individual performances.
A CIM trained marketer and mini-MBA graduate, Carl is a respected brand consultant with over 20 years’ proven track record helping brands to mitigate their marketing investment risk and make smarter, more informed choices to grow their market share and build brand equity.
Carl has worked with high street brands like Barclays, Aviva, and Norwich City Football Club, but primarily consults directly with b2b and b2bc operators in healthcare, manufacturing, fintech, professional services, and other niche sectors.
I guarantee you’ll be a more confident, knowledgable and effective marketer in just 6 weeks.
