Cambridge brand consultant services
- 1. Brand Diagnosis
- 2. Brand Strategy
- 3. Brand Tactics
Without a brand, you’re simply competing on price or convenience.
There are many reasons why businesses in Cambridge should invest in brand management. Ultimately though, whether your business is in pharmaceuticals, science, technology or engineering, brands have the power to change the way people think, feel and act if managed professionally.
Marketing Lab’s brand management approach has 3 sequential phases, which are of equal importance for effective brand management planning. We can work on just one element, or across the full spectrum of brand strategy process, crafting beautifully effective brand plans to address problems or capitalise on opportunities within these areas:
- Specifically, which segment(s) are you targeting and why?
- What proportion of your target segment(s) know your brand exists?
- What is your brand or product positioning to each target segment(s)?
- Strategically, what are you trying to achieve through your marketing investment?
- Creatively, how will your target audiences recognise your communications as you?
Want to change the way people think, feel or act towards your brand?Free brand strategy consultancy
Benefits from brand management services
- De-risk marketing investment
- Generate greater category salience
- Accelerate perceived value
- Cultivate customer loyalty
- Build brand equity
- Increase intangible asset value
- Build a strong employer brand
- Enable premium pricing
- Provide meaningful differentiation
- Creative familiarity and distinction
- A springboard for diversification
Brand consultancy services for Cambridge businesses
Investing in professional brand management consulting can yield huge benefits for a business. Below are some of the services Marketing Lab can deliver within our brand management process, whether your business is in fintech, pharma, food, manufacturing, agriculture, science, retail or technology.
Brand discovery workshop
Brand health check audit
Creation of 2-speed brand plans
Qualitative brand research
Quantitative brand research
Competitor brand analysis
Brand tracking surveys
Creation of purchase funnels
Brand architecture planning
Segmentation and targeting
Brand and product positioning
Setting strategic objectives
Design codes palette
Team mentoring and recruitment
Products are made in a factory, brands are created in the mind.
Brand management requires a framework to be effective, which should start with a brand strategy workshop. These workshops are interactive and tailored to your business. The workshop exercises are strategic and will help get to grips with diagnosing your brand, the problems and opportunities around associations, segmentation and targeting, positioning and setting strategic objectives. We will also identify knowledge gaps that will need to be filled if we are to release your brands full potential.
Carl is engaging, passionate and articulate, with a deep understanding of brands and marketing strategy I’ve not experienced before. Look forward to another opportunity in the future to engage.
Professional services B2B
As a business we’ve always found it difficult to tell our brand story but Carl’s audit helped us untangle a complex brand challenge. We now have clear brand positioning roadmap that will accelerate our competitive edge.
Work smarter, grow faster.
By integrating a little science into their marketing, here are a few examples of client success stories.
Growth in aided awareness in 18-months
Growth in preference to purchase in 18-months
Growth in sales revenue from a £46k investment
Lead generation from a £74k investment
Growth in market share in 18-months