Suffolk brand consultant services
- 1. Brand Diagnosis
- 2. Brand Strategy
- 3. Brand Tactics
Without a brand, you’re simply competing on price or convenience.
From a start up to a product launch, or building equity to a strategic repositioning, there are many reasons why businesses invest in their brands as they change the way people think, feel and act. Unfortunately, all too often it’s left to chance that people will be able to work out for themselves who they are and why their brand should matter.
The Marketing Lab believes there are 3 phases to building a brand, these require curiosity, creativity and strategic thinking. It demands a practical, lift the bonnet and get your hands dirty approach in order to craft a beautifully effective brand…a brand with purpose, meaning and a story that delivers competitive advantages whilst engaging both internal and external audiences.
- Specifically, which segment(s) are you targeting and why?
- What proportion of your target segment(s) know your brand exists?
- What is your brand or product positioning to each target segment(s)?
- Strategically, what are you trying to achieve through your marketing investment?
- Creatively, how will your target audiences recognise your communications as you?
Want to change the way people think, feel or act towards your brand?Free brand strategy consultancy
Benefits from professional brand management
- De-risk marketing investment
- Generate greater category salience
- Accelerate perceived value
- Cultivate customer loyalty
- Build brand equity
- Increase intangible asset value
- Build a strong employer brand
- Enable premium pricing
- Provide meaningful differentiation
- Creative familiarity and distinction
- A springboard for diversification
Suffolk brand consultant services
Investing in professional brand management consulting can yield huge benefits for a business. Below are some of the services Marketing Lab can deliver within our brand management process, whether your business is in retail, food, fintech, professional services, hospitality, tourism or other.
Brand discovery workshop
Brand health check audit
Creation of 2-speed brand plans
Qualitative brand research
Quantitative brand research
Competitor brand analysis
Brand tracking surveys
Creation of purchase funnels
Brand architecture planning
Segmentation and targeting
Brand and product positioning
Setting strategic objectives
Design codes palette
Tactical agency briefing
Tactical agency management
In-house team mentoring and recruitment
Products are made in a factory, brands are created in the mind.
Any brand management project needs a dedicated pathway to success, which starts with a brand discovery workshop. These workshops are fun, interactive, and tailored to your business scenario. Strategic at the core, the sessions are designed to lift the bonnet and get to grips with understanding your brand’s situation, the problems, and opportunities around associations, targeting, positioning and strategic objectives. We will also identify knowledge gaps that will need to be filled if we are to release your brands full potential.
Carl is engaging, passionate and articulate, with a deep understanding of brands and marketing strategy I’ve not experienced before. Look forward to another opportunity in the future to engage.
Professional services B2B
As a business we’ve always found it difficult to tell our brand story but Carl’s audit helped us untangle a complex brand challenge. We now have clear brand positioning roadmap that will accelerate our competitive edge.
Work smarter, grow faster.
By integrating a little science into their marketing, here are a few examples of client success stories.
Growth in aided awareness in 18-months
Growth in preference to purchase in 18-months
Growth in sales revenue from a £46k investment
Lead generation from a £74k investment
Growth in market share in 18-months