Common brand strategy failures for SMEs

The 5 most common brand strategy failures for SME’s

From providing resilience during a recession to enhancing recruitment efforts, reducing price sensitivity to building brand equity, good brand strategy delivers long term value far ...

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Ethnography resarch for brand strategy

Ethnography? What is it and why you should be using it!

Ethnography originates from the Greek word éthnos meaning folk or people. Through a brand management lens, it’s a qualitative research strategy for gathering behavioural insights ar...

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BrandPRO Moon and Mojo SPI

BrandPRO strategy simulator to help marketers perfect their strategic decision-making skills.

With the launch of our BrandPRO brand strategy simulator, we’re on a mission to harness the power of ‘experiential learning’ with a view to helping marketing and brand professionals...

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Distinctive brand assets

Strapline, slogan, or tagline. Whatever you call it, use it as a distinctive brand asset.

Too many marketers are guilty of overlooking the diamonds at their feet. In this case, ignoring the use of their strapline as a potential distinctive brand asset. Distinctive brand...

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Market orientation for brands

Marketers must avoid taking shortcuts with market orientation.

I recently started a consultancy job for an international client. On day one of the project, the client proudly presented me with some research findings which they referred to as ‘a...

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Brand strategy healthcheck

Give your brand strategy a health check audit

When you’re immersed in the day-to-day operations of your brand, it’s hard to keep in perspective all the brand management parts which impact the whole. This is where a brand audit...

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