A fresh pair of eyes and ears can accelerate your marketing effectiveness!

When you’re immersed in the day-to-day marketing operations fighting the tactical fires which have a nasty habit of just popping up, it’s hard to find (or justify) time to take a step away and gain perspective on your overall brand or marketing strategy effectiveness towards your agreed objectives.

Due to their market share size, big brands have a HUGE advantage over smaller brands (marketing’s double jeopardy law) so to try and negate this disadvantage, I urge SMEs to invest in a professional, independent pair of eyes and ears to conduct a brand/marketing strategy health check audit, once every couple of years.

The purpose of the health check audit is to evaluate your strategic brand planning against measurable performance metrics, and against the essential elements found in the strongest, most effective brands:

• Does your brand track market perceptions and awareness levels?
• Does your brand have clear, measurable strategic objectives?
• Does your brand excel at delivering benefits which customers value?
• Does your brand target those in-market and those out-of-market?
• Does your brand deploy all your distinctive assets across touch points?
• Does your brand utilise a strategic compass T.P.O.C to guide tactics?
• Does your brand leverage all of the 4Ps in the tactical marketing mix?

Getting an independent professional to conduct a brand strategy health check will ensure you can unlock the maximum potential for growth in market share, profitability and brand equity value.

Don’t just take my word, here are some soundbites from recent clients who benefited from my brand strategy health check.

“Carl showed us a completely different angle and approach from which to align our activities with objectives.”

“Carl quickly got to grips with our brand management, providing us with a refreshed strategic direction.”

“Carl helped us to simplify the complexities of our organisation through a coherent brand strategy update.”