A brand consultancy to help you work smarter and grow faster.

Marketing Lab is a strategic brand management consultancy, helping brands change the way audiences think, feel and act. As a brand strategy consultant my focus is on mitigating marketing investment risk and ensuring businesses make smarter, more strategically driven choices about building brand salience, growing market share, transforming attitudes and accelerating brand equity value.Speak to a brand consultant on a FREE 30-minute consultation.

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Without a brand, you’re simply competing on price or convenience.

1. Brand Diagnosis
2. Brand Strategy
3. Brand Tactics

Without a brand, you’re simply competing on price or convenience.

Marketing Lab’s brand management process has three distinct phases, which are sequential and of equal importance for effective brand management. We can work with you on just one phase, or support you across the entire brand management process, helping craft a beautifully effective brand plan to address specific problems or capitalise on strategic opportunities across:

Specifically, which segment(s) are you targeting, and why?
What proportion of your target segment(s) know your brand exists?
What is your brand or product positioning to each target segment(s)?
Strategically, what are you trying to achieve through your marketing investment?
Creatively, how will your target audiences recognise your communications as you?

Want to change the way people think, feel or act towards your brand?

Free brand strategy consultancy

Benefits from our brand management consultancy

De-risk marketing investment
Generate greater category salience
Accelerate perceived value
Cultivate customer loyalty
Build brand equity
Increase intangible asset value
Build a strong employer brand
Enable premium pricing
Provide meaningful differentiation
Creative familiarity and distinction
A springboard for diversification

Brand management consulting services

Investing in professional brand management can help you climb the brand ladder faster and yield a myriad of benefits for your business. Below are some of the services Marketing Lab can deliver within our strategic brand management consultancy, whether your business operates in retail, fintech, professional services, manufacturing, hospitality, tourism, or another sector.

Brand discovery workshop

Brand health check audit

Creation of 2-speed brand plans

Qualitative brand research

Quantitative brand research

Competitor brand analysis

Brand tracking surveys

Creation of purchase funnels

Brand architecture planning

Segmentation and targeting

Brand and product positioning

Setting strategic objectives

Brand revitalisation

Brand repositioning

Design codes palette

Annual budgeting

Team mentoring and recruitment

Products are made in a factory, brands are created in the mind.

Brand management needs a dedicated framework to succeed, starting with a brand discovery workshop. These workshops are fun, interactive, and tailored to your business scenario. Strategic in nature, they’re designed to lift the bonnet and get to grips with understanding your brand’s situation, the problems, and opportunities around associations, segment targeting, brand and product positioning, and setting strategic objectives. The workshops also identify knowledge gaps which need to be filled through secondary, quantitative, or qualitative research.

Carl is engaging, passionate and articulate, with a deep understanding of brands and marketing strategy I’ve not experienced before. Look forward to another opportunity in the future to engage.

Professional services B2B

As a business we’ve always found it difficult to tell our brand story but Carl’s audit helped us untangle a complex brand challenge. We now have clear brand positioning roadmap that will accelerate our competitive edge.