A brand consultant for businesses in Essex.

Marketing Lab is a brand management and marketing consultancy helping businesses in Essex to change the way their audiences think, feel and act. As a brand consultant my proven process mitigates risk for marketing investment, ensuring brands across Essex make smarter, strategically driven choices about improving salience, growing market share, boosting sales and profitability and building brand equity.Find out more about our Essex brand consultant services with a FREE 30-minute consultation.

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Essex brand consultant services

1. Brand Diagnosis
2. Brand Strategy
3. Brand Tactics

Without a brand, you’re simply competing on convenience or price.

There are many reasons why businesses in Essex invest in a brand consultant. Ultimately though, whether you’re in professional services, manufacturing, retail or hospitality, it’s because brands can change the way people think, feel and act, if managed professionally.

Marketing Lab’s brand management has 3 distinct phases, which are sequential and of equal importance for effective brand planning. We can work with you on just one element, or work with you on the entire brand management process, crafting beautifully effective brand plans to address any problems or strategic opportunities across these questions:

Specifically, which segment(s) are you targeting and why?
What proportion of your target segment(s) know your brand exists?
What is your brand or product positioning to each target segment(s)?
Strategically, what are you trying to achieve through your marketing investment?
Creatively, how will your target audiences recognise your communications as you?

Want to change the way people think, feel or act towards your brand?

Free brand strategy consultancy

Benefits of professional brand management

De-risk marketing investment
Generate greater category salience
Accelerate perceived value
Cultivate customer loyalty
Build brand equity
Increase intangible asset value
Build a strong employer brand
Enable premium pricing
Provide meaningful differentiation
Creative familiarity and distinction
A springboard for diversification

Essex brand consultant services

Investing in professional brand management consulting can yield huge benefits for a business. Below are some of the services Marketing Lab can deliver within our brand management process, whether your business is in retail, manufacturing, hospitality, tourism, professional services or other.

Brand discovery workshop

Brand health check audit

Creation of 2-speed brand plans

Qualitative brand research

Quantitative brand research

Competitor brand analysis

Brand tracking surveys

Creation of purchase funnels

Brand architecture planning

Segmentation and targeting

Brand and product positioning

Setting strategic objectives

Brand revitalisation

Brand repositioning

Design codes palette

Annual budgeting

Team mentoring and recruitment

Products are made in a factory, brands are created in the mind.

Any brand planning project needs a road map to success, starting with a brand discovery workshop. These are fun, interactive, and tailored to your brand’s scenario. Our workshops are strategic and will lift the bonnet, getting to grips with understanding your brand’s situation, the problems, and opportunities around brand associations, targeting, positioning and strategic objectives. We will also identify any knowledge gaps which need further insights to be fill the void of evidence.

Carl is engaging, passionate and articulate, with a deep understanding of brands and marketing strategy I’ve not experienced before. Look forward to another opportunity in the future to engage.

Professional services B2B

As a business we’ve always found it difficult to tell our brand story but Carl’s audit helped us untangle a complex brand challenge. We now have clear brand positioning roadmap that will accelerate our competitive edge.