Essex brand consultant services
- 1. Brand Diagnosis
- 2. Brand Strategy
- 3. Brand Tactics
Without a brand, you’re simply competing on convenience or price.
There are many reasons why businesses in Essex invest in a brand consultant. Ultimately though, whether you’re in professional services, manufacturing, retail or hospitality, it’s because brands can change the way people think, feel and act, if managed professionally.
Marketing Lab’s brand management has 3 distinct phases, which are sequential and of equal importance for effective brand planning. We can work with you on just one element, or work with you on the entire brand management process, crafting beautifully effective brand plans to address any problems or strategic opportunities across these questions:
- Specifically, which segment(s) are you targeting and why?
- What proportion of your target segment(s) know your brand exists?
- What is your brand or product positioning to each target segment(s)?
- Strategically, what are you trying to achieve through your marketing investment?
- Creatively, how will your target audiences recognise your communications as you?
Want to change the way people think, feel or act towards your brand?Free brand strategy consultancy
Benefits of professional brand management
- De-risk marketing investment
- Generate greater category salience
- Accelerate perceived value
- Cultivate customer loyalty
- Build brand equity
- Increase intangible asset value
- Build a strong employer brand
- Enable premium pricing
- Provide meaningful differentiation
- Creative familiarity and distinction
- A springboard for diversification
Essex brand consultant services
Investing in professional brand management consulting can yield huge benefits for a business. Below are some of the services Marketing Lab can deliver within our brand management process, whether your business is in retail, manufacturing, hospitality, tourism, professional services or other.
Brand discovery workshop
Brand health check audit
Creation of 2-speed brand plans
Qualitative brand research
Quantitative brand research
Competitor brand analysis
Brand tracking surveys
Creation of purchase funnels
Brand architecture planning
Segmentation and targeting
Brand and product positioning
Setting strategic objectives
Design codes palette
Team mentoring and recruitment
Products are made in a factory, brands are created in the mind.
Any brand planning project needs a road map to success, starting with a brand discovery workshop. These are fun, interactive, and tailored to your brand’s scenario. Our workshops are strategic and will lift the bonnet, getting to grips with understanding your brand’s situation, the problems, and opportunities around brand associations, targeting, positioning and strategic objectives. We will also identify any knowledge gaps which need further insights to be fill the void of evidence.
Carl is engaging, passionate and articulate, with a deep understanding of brands and marketing strategy I’ve not experienced before. Look forward to another opportunity in the future to engage.
Professional services B2B
As a business we’ve always found it difficult to tell our brand story but Carl’s audit helped us untangle a complex brand challenge. We now have clear brand positioning roadmap that will accelerate our competitive edge.
Work smarter, grow faster.
By integrating a little science into their marketing, here are a few examples of client success stories.
Growth in aided awareness in 18-months
Growth in preference to purchase in 18-months
Growth in sales revenue from a £46k investment
Lead generation from a £74k investment
Growth in market share in 18-months