Commercial accountability for your marketing investment.
Carl West Marketing Consultant
Marketing consultancy with commercial accountability.
I work with businesses (typically £5 to £50 million) on either one-off projects or monthly retained services to bring clarity and focus to their brand management challenges, and de-risking their investment with a robust, evidence based brand plans.
Over two decades, I have delivered my brand management consulting services for sectors including hospitality, manufacturing, healthcare, retail, professional services, fintech, edtech and many more.
Need clarity, drive, and focus for your marketing investment? Request a FREE 30-minute appointment.
Get in touchUniquely positioned between tactical marketing agencies and client teams.
Most marketing agencies have hungry mouths to feed back in the studio, so their default is to focus on in-house tactical resources (e.g., design, SEO, social media etc.) missing out the strategic brand planning which should have been performed further upstream, long before marketing tactics are required.
Having owned and directed some of the region’s top marketing agencies, I’m suitably experienced to provide the conduit between client objectives and tactical agencies, ensuring the outcomes from brand diagnosis and strategic brand planning phases, are properly briefed and aligned with tactical delivery.
Agency Outputs
Client Objectives
Work smarter, grow faster.
By integrating a little science into their marketing, here are a few examples of client success stories.
+17%
Growth in aided awareness in 18-months
+12%
Growth in preference to purchase in 18-months
£218k
Growth in sales revenue from a £46k investment
£621k
Lead generation from a £74k investment
+16%
Growth in market share in 18-months
Start working smarter to grow faster.
Get in touchA few kind words from some of my clients.
Since working with Carl he has transformed our marketing approach into tangible bottomline results.
Leisure B2C
Carl has been the single, most important addition to our marketing approach in the last decade.
Agency B2B/B2C
What can I say, actions speak louder than words…Carl has delivered the data-driven approach he promised.
Manufacturing B2B
Carl is an engaging, intelligent, fun and passionate guy, with an understanding of brand and marketing strategy rarely seen today.
Corporate B2B
Results speak louder than words, so I have no hesitation in recommending Carl to anyone who wants to enhance marketing performance.
FinTech B2C
I've worked with Carl on numerous projects and value his expertise and professional advice – which has delivered long term success for us.
Construction B2B
Carl’s experience as a marketer and former agency owner has been instrumental in us growing our brand and our business.
