BrandPRO Moon and Mojo SPI

BrandPRO strategy simulator to help marketers perfect their strategic decision-making skills.

With the launch of our BrandPRO brand strategy simulator, we’re on a mission to harness the power of ‘experiential learning’ with a view to helping marketing and brand professionals...

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Benefits of market segmentation

7 benefits from good market segmentation

Let’s deal with the elephant in the room first – customer personas DO NOT constitute market segmentation. They are rooted in stereotypes and assumptions from individual bias or disc...

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