Over the last few years I’ve helped dozens of SME brands with their strategic planning but I can count on one hand how many of these brands had good market segmentation, and that’s a problem, as strategic and tactical choices will be missing essential data interpretations to guide decisions on ob
BrandPRO strategy simulator to help marketers perfect their strategic decision-making skills.
With the launch of our BrandPRO brand strategy simulator, we’re on a mission to harness the power of ‘experiential learning’ with a view to helping marketing and brand professionals...
Let’s deal with the elephant in the room first – customer personas DO NOT constitute market segmentation. They are rooted in stereotypes and assumptions from individual bias or disc...