Rebrand alternative strategic options

Rebranding has become a dangerous, misunderstood, go-to phrase.

Almost every day I read an article about a ‘rebranding’ project, only to discover it’s not a rebrand project after all, and that the driving forces identified, needed a different br...

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Common brand strategy failures for SMEs

The 5 most common brand strategy failures for SME’s

From providing resilience during a recession to enhancing recruitment efforts, reducing price sensitivity to building brand equity, good brand strategy delivers long term value far ...

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BrandPRO Moon and Mojo SPI

BrandPRO strategy simulator to help marketers perfect their strategic decision-making skills.

With the launch of our BrandPRO brand strategy simulator, we’re on a mission to harness the power of ‘experiential learning’ with a view to helping marketing and brand professionals...

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Distinctive brand assets

Strapline, slogan, or tagline. Whatever you call it, use it as a distinctive brand asset.

Too many marketers are guilty of overlooking the diamonds at their feet. In this case, ignoring the use of their strapline as a potential distinctive brand asset. Distinctive brand...

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Brand strategy healthcheck

Give your brand strategy a health check audit

When you’re immersed in the day-to-day operations of your brand, it’s hard to keep in perspective all the brand management parts which impact the whole. This is where a brand audit...

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Can purpose driven brands be effective

Can purpose driven brands be effective

Corporate Social Responsibility (CSR) or Environmental Social Governance (ESG) whatever you call it, the idea of positioning brands as ‘purpose driven’ is a divisive topic, so to av...

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