Why bring in a specialist agency resource?
Success doesn’t happen by chance, it requires change. By their very nature, agencies with less than 20 staff are limited in terms of skills and capabilities, so my knowledge and experience brings proven ideas, new processes and a rejuvenated client services focus that will positively impact the LTV of both new and existing clients. I have a proven track record of delivering successful outcomes for various agencies including:
- Increased ‘pitch to win’ ratio using my formula
- Heavyweight client services and brand strategy director
- Strategy director to facilitate client on boarding workshops
- One-off project work including independent marketing audits
- Tender preparation and pitch delivery as part of the agency
As one of the very best marketers and presenters I have worked with, Carl has been instrumental in growing our agency.
Branding agency
In an industry filled with soft-skilled, self-proclaimed experts, Carl is the real deal and will deliver exactly what he promises.
Digital agency
Carl has been the most important addition to our agency for a decade, what more can I say.
Full service agency
How does the Marketing Lab get results?
Having worked extensively both agency and client side in the last two decades, I’m able to accelerate your agency success by directly passing on what I’ve learned and experienced as a marketing and strategy director. I work with agencies on an ad-hoc basis which means you carry no fixed overheads, simply turn my resource on and off like a tap when you need it. Here are a few more reasons how I get results for agencies:
- Resource can be turned on like a tap with no fixed cost
- Greatest impact experienced with agencies under 20 staff
- Access to a range of proven strategic tools and techniques
- Impartial, objective and not influenced by internal politics
- Strategic, evidence-based approach will grow client LTVs
- In situ at premises, remotely or a combination of the two
Request your FREE 30 minute surgery appointment today and find out how I can help your agency grow its sales pipeline.
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Which specific skills does the Marketing Lab use?
As a CIM trained and qualified marketer, I have the ability to step back from a tender process or project to view the bigger picture and decide which approach, processes, skills and tools need to be deployed for the greatest likelihood of success. Hire the Marketing Lab and you’ll get an expert, analytical and strategic resource with a heavyweight marketing toolkit that encompasses owned, earned and paid media channels, from conversion rate optimisation and brand strategy to content planning, inbound marketing and professional marketing audits.
A few kind words from some of my clients.
Since working with Carl he has transformed our marketing approach into tangible bottomline results.
Leisure B2C
Carl has been the single, most important addition to our marketing approach in the last decade.
Agency B2B/B2C
What can I say, actions speak louder than words…Carl has delivered the data-driven approach he promised.
Manufacturing B2B
Carl is an engaging, intelligent, fun and passionate guy, with an understanding of brand and marketing strategy rarely seen today.
Corporate B2B
Results speak louder than words, so I have no hesitation in recommending Carl to anyone who wants to enhance marketing performance.
FinTech B2C
I've worked with Carl on numerous projects and value his expertise and professional advice – which has delivered long term success for us.
Construction B2B
Carl’s experience as a marketer and former agency owner has been instrumental in us growing our brand and our business.
